Visiting the World Travel Market

By on Nov 12, 2011 in Lifestyle, MISC, SLTBLog, Travel, UK | 1 comment

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This week saw one of the largest travel events held in the ExCel London – World Travel Market.  Yours truly went along to travel the world, attend seminars and catch up with old friends.

Normally when I attend WTM I’m there as travel trade, however this year was different as this year – I was a travel blogger.  World Travel Market recognised the growth in Social Media, which featured heavily in the seminar programme, and the importance of bloggers, as this year we were allowed to register as press.

So with my entrance badge in hand I made my way across London to the ExCel exhibition complex.  After a wake me up coffee I made my way to the first event on my list the IFITT Conference – Technology and Social Media Enabled Real-Time Service Management in Hospitality and Tourism.  Chaired by Professor D Buhalis, from Bournmouth University, the speakers were a mix of academics and industry.  The speakers discussed the development of Social Media, how it can be used to provide real time monitoring for the tourism organisations and give the examples of KLM Surprise and Gatwick Airport as organisations who are actively listening to their consumers on social media platforms.

After the conference I made my way to the exhibition floor, which was like unwrapping a never ending present on Christmas morning, around each corner was a new surprise waiting for you.  The halls were divided into regions with plenty of opportunities to take a break and have a coffee and a chat with fellow visitors and the exhibitors.  As the day progressed I made my way to Asia and found that Thailand and Korea were offering massages, which after a day of carrying information packs was a welcome relief.

WORLD TRAVEL MARKET 2011, ExCeL LONDON: Ms Paula Chattaraj of Air India receives a complimentary spa massage on the Thailand stand.

Day two saw more seminars to attend, and at some point I was wishing I could be in several seminars at once.  Two of the key seminars I attended were:

I learnt a lot from both seminars and after the second seminar got to socialise with fellow bloggers and share our experiences, concerns and general advise.  Whilst there were so many new faces and names, however these are just a few of those who I met:

Slovenian Dragon pointing out his favourite destinations within Slovenia

 The doors to the World Travel Market have now closed, however the thoughts, ideas and inspiration are now starting to flourish.  I have a plethora of brochures and fact sheets to go through and will be sharing some of my finds over the next few weeks.



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Since an early age, travel has played an important role in the life of Simply Luxury Travel's Founder and Executive Editor Yvette. From family holidays, to working overseas and to her academic life the travel industry has been the core focus. With a career, spanning over 15 year, that has included working for leading UK Airlines, Airports, Tour Operators and Corporate Travel Management organisations.

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